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visited or interacted with your Instagram professional account or posts.opened your Instant Experience on Facebook or Instagram.interacted with your products in a shopping experience (shop section or tagged products on Facebook and Instagram).opened or completed a form in one of your lead generation ads.watched your videos on Facebook or Instagram.Via Custom audiences, you can target people who have: It means you can be sure those people already know who you are and what you do, so it’s much easier to convert them into customers. That data can be anything from your email list, through website visitors, to those who have already interacted with your page.Īnd that data is gold. With custom audiences, you can reach people who already have a relationship with your business. Types of Facebook audiences Custom audience The official name now is Meta Ad Manager, but the older name of Facebook Ads still remains in place. Facebook creates an opportunity for businesses to choose demographics, locations, and interests of its users so that they can receive the most relevant ads.
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What are Facebook Ads target audiences? Types of Facebook audiences Custom audience Lookalike audience Saved audience How to create Facebook audiences Creating a custom audience Creating a lookalike audience Creating a saved audience How to target the right audience on Facebook ads Do you know your ICP? Have you analyzed your existing customer data? Is your audience segmented according to geographic location? What is your goal? How large is your budget? 15 Facebook ad targeting options to boost performance #1 Hyper-local targeting #2 Life event targeting #3 Excluding audiences #4 Device usage targeting #5 Video view targeting #6 “When connected to Wi-Fi” targeting #7 Engaged shoppers targeting #8 Travelers targeting #9 Targeting sequences #10 Exclude recent buyers #11 Retention period targeting #12 Valuable user behavior targeting #13 Quality lookalike audiences #14 Custom audience overlap #15 Sufficient data for lookalike audiences Tackle your Facebook target audience What are Facebook Ads target audiences?Ī Facebook audience is the group of people you want to reach with your ad.
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